Play Reel
OVERVIEW
Aurora is broadcast and digital partner for The Classic at Silverstone, the world’s biggest classic motor racing festival.
From August 2021 to its final outing in 2025, Aurora helped classic car fans celebrate the Silverstone Festival, the largest vintage classic car festival in Europe. Each year the three-day event took place at the iconic Silverstone location. As well as on the track action, a host of off the track activity was covered, including festivals, competitions, celebrity appearances and live music. In addition to broadcast support, Aurora provided digital strategy, a social content studio and social channel management services pre, during and post event. Reaching and engaging millions of classic car fans around the world.
