Overview
Aurora was appointed Host Broadcast Partner for the 2025 FIM World Supercross Championship, delivering a global broadcast and digital content model across the series’ international calendar.
Working with SX Global, Aurora produced live race coverage, studio programming, highlights and digital-first content designed to bring fans closer to the action, the riders and the culture around the sport. With events staged across five continents, the production was built to serve a global audience across broadcast and digital platforms.
Approach
Aurora developed a modern, multiplatform production model tailored to World Supercross’ ambition to grow the sport globally.
This included:
- Live global host broadcast coverage from each event
- On-site studio shows to drive storytelling, analysis and personality
- International highlights programming for global distribution
- Digital-first content designed for social and platform-native audiences
Editorially, the focus was on building connection — elevating the championship’s biggest stars and creating a more immersive, fan-first viewing experience.
The production combined world-class broadcast delivery with a digital-first sensibility, ensuring content travelled across platforms, time zones and markets.
Results
The 2025 season delivered significant global growth across both broadcast and digital:
- 6.9 million broadcast views (+421% YoY)
- 122 million social media views (+763%)
- 3.2 million engagements (+213%)
- 895% increase in broadcast reach
- 17 global and regional broadcast partners (+31%), including beIN Sports, DAZN, SuperSport and MBC Group
- Ranked as motorsport’s third fastest-growing social channel
Together, the production and content strategy helped expand World Supercross into new markets while building a stronger global fanbase and platform for future growth.
Aurora are the perfect partner for a brand new disruptive league with a clear identity and aggressive growth strategy. We selected them for their reputation in innovation combined with strong creative delivery, and they have proved to be a brilliant partner helping us to drive rapid cross platform fan growth. They always display a collaborative attitude, fostering a great relationship to drive innovation.
