OVERVIEW
Aurora has been the host broadcast partner since the inaugural Extreme E season in 2021.
The Extreme E world championship ran from 2021 to 2025 - an innovative and radical new off-road racing series that showcases electric SUVs and future technologies in some of the world’s most remote and challenging environments.
The first sport to be built out of a social purpose, Extreme E utilised its platform to help promote electrification, environment and equality. Racing in locations damaged by climate change, the goal is to maximise awareness around these issues, whilst minimising the environmental impact. Everything about Extreme E was new, with genuine never-attempted-before ambition. The locations, logistics, broadcast technology, formatting and editorial were all attempts to break new ground, with some world firsts executed.
As Host Broadcast partner from inception, one of Aurora's biggest achievements was developing, planning and building a new series from the ground up, all during the height of the pandemic.
OVERVIEW CONT.
With no crowd on-site at these remote locations, the broadcast is the central product. We formatted the event to ensure direct competition between male and female drivers. We employed a hybrid storytelling model, blending climate change content and sports action.
Racing without a trace is the core ethos for Extreme E. This is achieved through true innovation at every stage: event logistics, infrastructure, partners and crucially the broadcast technology.
The media product we have developed is market-leading in its use of remote production, technical innovation, dynamic storytelling, environmental and sporting data to create a vibrant suite of graphics and ground-breaking AR/VR technology.
RESULTS
Extreme E is a multi-award winning series, that has carved a new direction for remote, live sports broadcasts.
- Global audience between 15.8 - 18.8mil per race.
- 70+ international broadcasters. UK - ITV, BBC Red Button, Sky Sports, BT Sport
- Over 132million owned video views
- 973million followers
- 257million owned impressions
- 8.8million owned engagements
- Achieved a 3* Albert Carbon Neutral Sustainable Production status
With Extreme E, AMW were set an almost impossible task – to deliver a world-first remote and cutting-edge entertainment product with innovation, sustainability and our purpose driven mission at its heart. Once again, the agency has delivered this in absolute spades and we are all delighted with the results. We couldn’t do this without the incredible talented AWM visionaries who work tirelessly for us behind the scenes.
AWARDS
We have been humbled at the recognition Extreme E has received, the breath of awards is a real testament to the innovation and storytelling behind the series.
Best Use of Remote Production
Broadcast Tech Innovation Awards 2022
Outstanding Production Achievement (Event)
SVG Europe Awards 2022
Sustainability Leader
Leaders Sports Awards 2021
Best Lockdown Production of the Year
Broadcast Sport Awards 2021
Technical Innovation (Sport)
Broadcast Tech Innovation Awards 2021
