Stories
NEW YOUTUBE CHANNEL: Si King Official
date
23/09/26
author
Rona Webster
We’re excited to share Aurora Factual has been working with Magnetic North, Si King’s production company, to launch his new YouTube channel, Si King Official.
The channel, with exciting original content produced by Magnetic North, will be an extension of Si’s solo work, bringing together his passions for food and travel and giving fans old and new a fresh way to spend time with one of the UK’s best-loved food personalities.
Aurora Factual has been helping shape the YouTube strategy, positioning and launch of the channel, as well as supporting publishing, audience development and wider brand partnership opportunities.
Si has been a trusted face on our screens for 20+ years — and now he’s finding a new way to connect with audiences on YouTube.
YouTube is an increasingly important part of how audiences discover and engage with talent and original content. Aurora brings deep expertise in the platform, helping talent, rights holders and brands build channels, grow audiences and develop content designed for YouTube.
