Articles
Aurora's Game-Changing Use of Live Drone Footage
date
03/10/24
author
Pioneering the future of sports broadcasting - we're changing the game of live drone footage.
At Aurora, we pride ourselves on being at the forefront of live broadcast technology, continually pushing boundaries and bringing fans closer to the action. Our latest sizzle reel showcases our pioneering use of live Unmanned Aerial Vehicles (UAVs), demonstrating how we’re redefining live coverage with immersive and engaging, drone footage across the globe.
Watch our live drone highlights reel here.
Aurora's drones have flown where no other live drones have. From breathtaking overflights at the iconic Goodwood racetrack, to capturing the first-ever aerial shots along The Mall in London during the Cricket World Cup opening ceremony, to capturing world-first shots weaving amongst athletes at Supertri or soaring above packed crowds at global events.
By navigating challenging regulations and taming extreme environments, we've been able to film in previously inaccessible locations, delivering unprecedented live perspectives. Our meticulous first-person (FPV) work brings viewers closer to the energy, precision, and excitement of these moments.
Key sporting moments in innovative Championships such as Extreme E, E1, Nitro Rallycross and Supertri have all benefitted from our UAV expertise, with FPV work offering viewers a new, exhilarating way to experience sports. What sets us apart is the real-time nature of our coverage - no second takes, no post-processing, just raw, live-action footage as it happens. This kind of instant storytelling draws fans into the heart of the event, making them feel like they’re right there among the athletes and crowds.
Whether it's the dynamic, high-speed environments of motorsport or the pageantry of live global events, Aurora’s drone coverage continues to deliver ground-breaking visuals. By capturing these intense moments, live, and without delay, we’re able to give fans an experience that feels immersive, authentic, and unforgettable.
From iconic venues to remote, untamed landscapes, we’re pushing the boundaries of what live sports broadcasting can achieve — capturing all the action live in ways that have never been done before.