Articles
Aurora Factual - live webinar with Broadcast
date
19/05/26
author
Aurora Team
As part of the launch of our new premium unscripted label - Aurora Factual, it was a pleasure to co-host a recent live webinar with Broadcast exploring the power of partnerships.
The power of partnership
Aurora Director of Development Sarah Stevenson joined an experienced and insightful panel, including:
- Si King - chef, presenter, author and Creative Director at Magnetic North Productions
- Leanne Clarke - Assistant Commissioner for Daytime and Entertainment at ITV
- Blondelle Baima - Commercial Director of Talent and Marketing at Good Culture
- Jim Sayer - Senior Vice President of Global Marketing at HX Expeditions
The discussion explored how indies can collaborate with talent, brands and broadcasters to unlock new revenue opportunities and build impactful partnerships.
Aurora Factual delivers documentaries, formats and digital series for leading platforms including the BBC, ITV and Olympic Channel.
Read the full Broadcast article by Rebecca Cooney here.
Aurora sits uniquely at the intersection of brands, broadcasters and talent, and we have set up Aurora Factual specifically to capitalise on the opportunity this offers. With the current challenges in the factual television market, the ability to bring those three elements together is essential for winning a commission.
