Articles
A Summer of Cricket
date
16/07/26
author
Dominique Cutts
We've been working closely with the MCC to shape and deliver their digital content strategy for the Summer of Cricket, bringing the season to life across digital channels.
What a weekend - the first ever Women’s Test at the Home of Cricket, a world record attendance of 37,846 for a Women’s Test Match and a single day record of 15,243 spectators. Amidst an incredible atmosphere there was a laudable win for India, and international retirements for two cricketing legends - Heather Knight and Tammy Beaumont.
Aurora were there to capture it all, as part of our ongoing work supporting the MCC on their digital content strategy and execution for the Summer of Cricket, an extension of our fantastic partnership on the There’s Nothing Like This campaign.
We supported the MCC team creating content for social including Overheard at Lord’s, (shout out to Lauren Bell’s parents), The Lord’s Pavilion, and a film in celebration of Heather Knight.
The partnership continues on Sunday at the England v India ODI, and then later in the summer for the England v Pakistan Test Match.
