Overview
Aurora produces Champions of the Water, the official magazine show for the UIM E1 World Championship — the world’s first all-electric powerboat racing series.
Designed as a key part of the championship’s global content ecosystem, the series brings together race action, storytelling and access, building a deeper connection between fans, teams and the sport.
The series also highlights the championship’s unique team ownership model, featuring global icons such as Tom Brady, Steve Aoki, LeBron James, Virat Kohli, Will Smith and Didier Drogba, whose involvement brings cultural relevance and extends the sport’s reach beyond traditional motorsport audiences.
Approach
Aurora developed Champions of the Water as a fast-turnaround, digital-first magazine format that extends the narrative beyond race day.
Each episode blends:
- Race highlights and key moments
- Behind-the-scenes access to teams and pilots
- Story-driven features exploring personalities, rivalries and locations
- Coverage of the championship’s broader mission around innovation and sustainability
The show is delivered across YouTube and globally via E1’s broadcast partners, including DAZN, ITV and CBS Sports, alongside a wider network of international rights holders across Europe, the Middle East, Asia and the Americas.
Filmed across iconic global race locations, the show captures both the spectacle of the racing and the wider culture around E1 — from celebrity team owners to emerging athletes and the championship’s environmental focus.
The format is designed to travel across platforms, working as both a broadcast-ready programme and a digital series optimised for global audiences.
Champions of the Water plays a central role in shaping the identity of the E1 Series, helping to build audience understanding, deepen engagement and grow fandom across broadcast and digital platforms.
Watch episodes on YouTube here.
