Overview
In the lead-up to Saudi Arabia’s Founding Day, our MENA team worked with PUMA Group and نادي الهلال السعودي - Al-Hilal Saudi Club to deliver a campaign for the club’s limited-edition Founding Day kit.
We were tasked with developing a concept rooted in the design of the kit and key elements of Saudi heritage and culture.
The result: ‘Designed for Pride’ – a beautiful film and multimedia campaign connecting traditional craft, local settings and contemporary football, bringing together male, female and academy players within a single visual narrative.
The campaign spanned a hero film, social cut-downs, stills photography for PR and retail, and bespoke LED archway content for matchday at Kingdom Arena during the fixture against Al Ittihad.
Creative direction, production and delivery led by Aurora Media MENA.
Our talented crew included:
Production Exec Moira Comfort
Director Jon Cowen
Producer Elise Rappoport
DOP & Edit Ben Horton
2nd Camera Nerav Rao
Photographer naim chidiac
Edit Cutdowns Etem Ozyay
Lighting & Gaffer - EQHire
Production / Cam Assistant - Abdulrahman Bin Shalhoub
